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A Brand in Flash Fiction

€14,00

A booklet where moments selected by GABI, meet the words of Naomi Ronner, creating a dialogue between sight and story.

ABOUT THE GABI HUG COLLECTION

With the ‘Gabi Hug’ collection, I sought to capture a sense of simplicity and warmth. My inspiration came from the traditional Gabi, a multifunctional blanket that is primarily used as clothing and wrapped around the body. For me, the Gabi represents the intimate connection between the blanket and the person, rather than the blanket and the space.


Throughout this collection, I explored the unique relationship between the Gabi and the human body. I wanted to emphasize the tactile experience of the Gabi against the skin, and how it creates a sense of comfort and security. I wanted to bring the focus back to the relationship between the Gabi and the person. 


The second part of the collection is the SHASH headscarf, an unassuming yet everyday accessory in the life of  Ethiopian women. Traditionally worn wrapped around the head, serving a purpose of shielding hair or keeping unruly locks at bay. I combine the classic ‘Shash’ with the graceful ‘Netela’, which is typically draped loosely over the head, neck or shoulders and often reserved for more dressy occasions. Similar to the Gabi blanket, you can use the Shash headscarf any way you like, creativity is the key word. 


The very first shoot captures the intimate connection in a visual way, showcasing the versatility of the Gabi and the Shash. The collection honors the tradition of the Gabi and Shash while also bringing a fresh perspective to its use in modern times.

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